We love to build and help our clients make a positive impact – for themselves and the people they serve. Led by our values of respect, trust, integrity, and kindness, we collaborate with our clients to build community, form and retain relationships, and measure impact and growth.
We love to build and help our clients make a positive impact – for themselves and the people they serve. Led by our values of respect, trust, integrity, and kindness, we collaborate with our clients to build community, form and retain relationships, and measure impact and growth.
We love to build and help our clients make a positive impact – for themselves and the people they serve. Led by our values of respect, trust, integrity, and kindness, we collaborate with our clients to build community, form and retain relationships, and measure impact and growth.
In January 2023, Devika Rao rebranded O’Neill Communications into 23 East Group, marking an exciting new chapter fueled by her vision and dedication. The name 23 East is a heartfelt tribute to her roots—specifically, the address of her generational family home in India, a place of grounding and inspiration for her journey. “East” symbolizes new beginnings and innovative ideas, while “Group” reflects the synergy and collaboration that drive our success.
Devika’s story with O’Neill Communications began in 2014 when she joined the team. Fueled by her passion and commitment to excellence, she acquired the company in 2022, setting the stage for its transformation. The mantra “the rest is history” truly encapsulates our evolution and continued growth.
At the heart of our brand is a unique icon that represents more than just a name. It serves as a visual expression of “23,” inviting interpretation and inspiring conversation. Moreover, the numbers symbolize curiosity—a core trait necessary for effective communication and marketing—and change, which we embrace as our constant companion in the ever-evolving landscape.
Here at 23 East Group, we pride ourselves on our foundational values: respect, integrity, kindness, and service. These principles guide us as we adapt our services to meet tomorrow’s demands. Together with our clients, partners, and colleagues, we celebrate mutual success and form a vibrant ecosystem where innovation thrives.
In 2014, our president and CEO, Devika Rao, was hired by O’Neill Communications. In 2022, she acquired the company from the former owners, and in January 2023, the firm was rebranded to 23 East Group. And as they say, the rest is history.
The Name: 23 East is a nod to roots and foundation, a must-have for any good brand to center itself and thrive. It is a part of the address of Devika’s generational family home in India, a place that she considers to be her foundation, a place of centering. East represents new beginnings, innovation, and fresh ideas. Group highlights togetherness. We don’t get to our successes alone. And it is with our clients, partners, friends, and colleagues being a part of the firm’s ecosystem that our success has been mutual and formative.
The icon is an artistic form of 23, allowing for interpretation and conversation, a result of effective marketing and communications. Additionally, two plus three equals five, and five represents curiosity and change. The icon enables curiosity, a must-have trait to be a good communicator and marketer. And, with curiosity, we can welcome and embrace our only constant: change. The firm continues to transform its services and capabilities to harness tomorrow’s demand. Through it all, our core foundational values remain the same: respect, integrity, kindness, and service.
In 2014, our president and CEO, Devika Rao, was hired by O’Neill Communications. In 2022, she acquired the company from the former owners, and in January 2023, the firm was rebranded to 23 East Group. And as they say, the rest is history.
The Name: 23 East is a nod to roots and foundation, a must-have for any good brand to center itself and thrive. It is a part of the address of Devika’s generational family home in India, a place that she considers to be her foundation, a place of centering. East represents new beginnings, innovation, and fresh ideas. Group highlights togetherness. We don’t get to our successes alone. And it is with our clients, partners, friends, and colleagues being a part of the firm’s ecosystem that our success has been mutual and formative.
The icon is an artistic form of 23, allowing for interpretation and conversation, a result of effective marketing and communications. Additionally, two plus three equals five, and five represents curiosity and change. The icon enables curiosity, a must-have trait to be a good communicator and marketer. And, with curiosity, we can welcome and embrace our only constant: change. The firm continues to transform its services and capabilities to harness tomorrow’s demand. Through it all, our core foundational values remain the same: respect, integrity, kindness, and service.
We partner with state government agencies and nonprofit organizations that work with and advocate on behalf of the intellectual and other developmental disabilities (I/DD) community to help define and amplify advocacy efforts through effective storytelling.
We support nonprofit organizations as their marketing agencies to help them increase awareness and outreach.
We outfit as a Fractional Marketing Department for growth-stage B2B startups to help them build brand awareness and scale.
We partner with state government agencies and nonprofit organizations that work with and advocate on behalf of the intellectual and other developmental disabilities (I/DD) community to help define and amplify advocacy efforts through effective storytelling.
We support nonprofit organizations as their marketing agencies to help them increase awareness and outreach.
We outfit as a Fractional Marketing Department for growth-stage B2B startups to help them build brand awareness and scale.
We partner with state government agencies and nonprofit organizations that work with and advocate on behalf of the intellectual and other developmental disabilities (I/DD) community to help define and amplify advocacy efforts through effective storytelling.
We support nonprofit organizations as their marketing agencies to help them increase awareness and outreach.
We outfit as a Fractional Marketing Department for growth-stage B2B startups to help them build brand awareness and scale.
With experience in nonprofit communications, event production, social media, graphic design, storytelling, and web design and development, the firm is powered by a talented team that brings together expertise, enthusiasm, moxie, and passion for the work we do.
Account Coordinator
Marketing Operations Assistant
User Experience Designer
User Experience Designer
Lead Graphic Designer
Multimedia Designer
President & CEO
Production Manager
Social Media Specialist