"Let's Go, Ohio!" Statewide Transportation Awareness Campaign
Client: Ohio Aging & Disability Transportation Coalition (OADTC) in partnership with the Ohio Developmental Disabilities Council
Challenge
The Ohio Aging & Disability Transportation Coalition sought to increase statewide awareness of transportation resources for older adults and people with disabilities while educating policymakers, community organizations, and the public about the importance of accessible transportation. The campaign needed to unify multiple partner organizations under a single brand, promote Ohio’s Mobility Management Program, and encourage advocacy for improved transportation systems across the state.
Approach
23 East Group developed and implemented the “Let’s Go, Ohio!” statewide awareness campaign, creating a unified brand and messaging platform that positioned transportation as a key component of community inclusion, employment, healthcare access, and independent living.
The campaign included the development of a campaign identity, messaging framework, branded graphics, social media content, press materials, educational videos, and a dedicated landing page that served as a centralized resource for mobility managers, transportation information, regional contacts, and educational content. The campaign also featured a webinar and video series designed to educate individuals, caregivers, transportation providers, and policymakers on transportation needs and available resources.
To maximize statewide reach, 23 East Group executed an integrated communications strategy that combined:
- Strategic branding and campaign development
- Social media management and editorial planning
- Public relations and statewide media outreach
- Educational video and webinar production
- Website and landing page development
- Partner communication toolkits
- Content development for coalition members
- Campaign implementation schedules and ongoing technical assistance
Campaign messaging focused on increasing awareness of Ohio’s Mobility Management Program, highlighting transportation barriers, sharing success stories, promoting available resources, and encouraging advocacy among legislators, county leaders, service providers, and community organizations.
Results
- Established a unified statewide transportation awareness brand adopted by coalition partners.
- Created a comprehensive communications campaign integrating public relations, social media, educational content, digital resources, and stakeholder outreach.
- Developed a centralized landing page providing transportation resources, regional mobility information, and educational materials.
- Produced a webinar and video series that expanded access to transportation education across Ohio.
- Supported coordinated communications among multiple state agencies and partner organizations through shared messaging, campaign assets, and implementation tools.
- Increased visibility of the Ohio Mobility Management Program and strengthened public understanding of transportation as an essential service supporting employment, healthcare, education, and community participation.
Services Provided
- Campaign strategy and branding
- Strategic communications
- Public relations
- Social media strategy and management
- Website and landing page development
- Educational content development
- Video and webinar production
- Stakeholder engagement
- Editorial planning
- Campaign implementation and project management